• Version 3 [2023-10-24]
  • Updated the Event & Churn propensity training, prediction, and value-based bidding logic to include a regular expression filter. This filter omits events with names ending in '_iBQML' or '_vertex', which are associated with propensity score calculations, ensuring they are not included in the analysis.
  • Set data split method to `AUTO_SPLIT` in BigQuery ML training query hyperparameters.

• Version 2 [2023-08-07]
  • Updated audience boundaries job to define boundaries based on AUDIENCE_SEGMENTS variable, not user counts.

• Version 1 [2023-06-27]
  • Create Version Changelog to manage pipeline upgrades.
  • Remove conversion event creation from non-Event Propensity marketing objectives.